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Connect Instagram (Business account)

The Instagram integration lets your AI agent publish posts and reels, reply to comments and DMs, and pull insights — all on top of an Instagram Business or Creator account.

Personal accounts not supported

Instagram's Graph API does not work with personal accounts. You must:

  1. Convert your Instagram account to Business (or Creator).
  2. Link it to a Facebook Page owned by a Meta Business account.

Instructions below.

Step 1 — Convert your Instagram to BusinessDirect link to Step 1 — Convert your Instagram to Business​

  1. Open the Instagram app → your profile → ☰ menu → Settings and privacy.
  2. Scroll to For professionals → Account type and tools.
  3. Tap Switch to professional account → pick Business (or Creator, both work).
  4. Pick a category that matches your store and finish the wizard.

Step 2 — Link the Instagram account to a Facebook PageDirect link to Step 2 — Link the Instagram account to a Facebook Page​

  1. In Instagram, still under Account type and tools, tap Connected accounts → Facebook.
  2. Sign in with the Facebook account that owns the Page you want to link.
  3. Pick the Page in the list. The Instagram account is now linked.
  4. Verify in Meta Business Suite → the Instagram account appears under Accounts → Instagram accounts.

If you don't have a Facebook Page yet, follow the Facebook integration guide first.

Step 3 — Generate an Instagram access tokenDirect link to Step 3 — Generate an Instagram access token​

The Instagram Graph API uses the same Meta Developer App as Facebook and Meta Ads. Reuse it.

  1. Go to the Graph API Explorer.
  2. Pick your Meta app in the top-right dropdown.
  3. Click Generate Access Token and grant the following permissions:
    • instagram_basic
    • instagram_content_publish
    • instagram_manage_comments
    • instagram_manage_insights
    • pages_show_list
    • pages_read_engagement
  4. After the token is issued, run a test query to confirm it works:
    • In the explorer, set the URL to me/accounts → Submit.
    • You should see your Page(s). Each Page has an instagram_business_account field — that ID is your Instagram Business account ID.
  5. Copy the user access token.
  6. Exchange it for a long-lived token (60 days, or never-expiring with a System User) using the Access Token Debugger.
System User token

For production, generate a System User token in Business Settings → Users → System Users → Generate new token and assign your linked Instagram account to that System User. System User tokens never expire.

Step 4 — Connect it to ClawifyDirect link to Step 4 — Connect it to Clawify​

  1. In Clawify, go to Integrations (or /app/integrations).
  2. Find the Instagram card and click Connect.
  3. Paste the access token.
  4. Click Continue. The card flips to Connected.

What your AI can do once connectedDirect link to What your AI can do once connected​

  • "Schedule a reel for tomorrow at 6 PM with this caption and these hashtags."
  • "Reply to every comment from the last 24 hours that mentions a product name with our standard support template."
  • "Show me the engagement rate of every post from the last 30 days, sorted descending."

TroubleshootingDirect link to Troubleshooting​

  • "User has not authorized application for action" → the token is missing one of the instagram_* scopes. Re-issue with all five.
  • "Instagram account not linked to a Page" → repeat Step 2. The account must show up in Business Suite → Instagram accounts.
  • "Media publishing not allowed" → your account is Creator instead of Business, or you don't have Advanced Access on instagram_content_publish. Switch to Business or request access in your Meta App's App Review.
  • No comments or insights returned → make sure the account is public. Private accounts return empty data on the Graph API.