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Connect Facebook (Page access token)

The Facebook integration lets your AI agent manage Pages — publishing posts, replying to comments, reading engagement metrics. It is separate from Meta Ads, which focuses on advertising.

Business Page required

Facebook's Graph API only works with Pages owned by a Meta Business account. You cannot manage a personal Facebook profile through the API. If you don't have a Page yet, create one at facebook.com/pages/create.

Step 1 — Make sure you have a Business PageDirect link to Step 1 — Make sure you have a Business Page​

  1. Sign in to Meta Business Suite.
  2. Confirm the Page you want Clawify to manage appears under Pages.
  3. Make sure the user generating the token has at least the Content Manager or Admin role on that Page.

Step 2 — Create a Meta Developer App (if you don't have one)Direct link to Step 2 — Create a Meta Developer App (if you don't have one)​

The same app can be reused for Meta Ads + Facebook + Instagram.

  1. Go to developers.facebook.com → My Apps → Create App.
  2. Pick "Other" → "Business".
  3. Name the app (e.g. Clawify Social), attach your Business Account.
  4. From the dashboard, add the Facebook Login for Business product.

Step 3 — Generate a Page access tokenDirect link to Step 3 — Generate a Page access token​

  1. Open the Graph API Explorer.
  2. Pick your app in the top-right dropdown.
  3. User or Page dropdown → Get Page Access Token → pick your Page.
  4. Click Generate Access Token and grant the requested permissions:
    • pages_show_list
    • pages_read_engagement
    • pages_manage_posts
    • pages_manage_engagement
    • pages_read_user_content
  5. Copy the token.
  6. Exchange it for a long-lived Page token (these never expire as long as the user keeps Page access). Use the Access Token Debugger → Extend Access Token.

Step 4 — Connect it to ClawifyDirect link to Step 4 — Connect it to Clawify​

  1. In Clawify, go to Integrations (or /app/integrations).
  2. Find the Facebook card and click Connect.
  3. Paste the Page access token.
  4. Click Continue. The card flips to Connected.

What your AI can do once connectedDirect link to What your AI can do once connected​

  • "Post a 3-image carousel of my new collection to my Facebook Page tomorrow at 10 AM."
  • "Reply to every unanswered comment on my last post with a friendly thank-you."
  • "Summarize this week's Page reach, engagement, and follower growth."

TroubleshootingDirect link to Troubleshooting​

  • "Invalid OAuth access token" → the token expired or was revoked. Re-issue from the Graph API Explorer.
  • "(#100) Param page_id missing" → you generated a User token instead of a Page token. Pick Get Page Access Token in the explorer.
  • "This action requires Page roles" → the Facebook account that issued the token lost its Page admin role. Re-add it in Business Settings → Pages → People.
  • "App in development mode" → request Advanced Access on the relevant Page permissions in your app's App Review dashboard.